Since 1961, Laboratorio Pesaro has studied and utilized grès as a ceramic material with high mechanical and aesthetic performance, to create design works and furnishing elements for outdoor and indoor use

Driven by the enthusiasm of experimental group work, Laboratorio Pesaro has focused on design and technical performance as the predominant values of its business strategy since its foundation.

In the 60s and 70s, this business strategy also represented a cultural choice that sought the functionality and simplicity of forms as “innovation and opposition” to the aesthetic values and “habits” most prevalent in the society of the time.

The “Laboratorio Pesaro” brand thus established itself as a reference for the excellence of its productions in the important Italian tradition of ceramic craftsmanship and industry of the 20th century.